Hello, I’m Melissa Baldrey Brown.
Copywriter, Content Strategist and Master of Funny Content.
(Yes I am aware, self-praise is no recommendation, so it's best you check out my stuff yourself)
Your customers want to be entertained!
Who doesn’t? It is basically the reason we do all the other stuff.
All the working and the being nice to people and the buying of stuff. It is all to keep ourselves entertained and happy, and nothing makes people happier than laughing (even if it is more LOI than LOL).
91% of consumers prefer brands that use humour and 80% said they would recommend a funny brand to a friend.
Make your audience feel the joy of a hilarious pun or a cracking one-liner and they will be following you on socials before you can say,
“I thought puns were only for Herald Sun headlines and Dad jokes?”
(They can be bloody gold, poor puns just get a bad wrap).
Want some of that 91% action? You’re in luck, that’s my job.
Stand out in the crowd
Want to stand out in a crowd(ed) market?
Of course you do…
and how exactly do you do that?
Find your Target Audience
Determine your Type of Humour
Create Clever, Funny, Compelling Copy that Connects with Your Ideal People
I am Melissa Baldrey Brown, freelance copywriter, public speaker and creator of the online course “How to Write Funny”.
I honed my comedic skills growing up in an unnecessarily honest family who did not believe in polite laughter or stoically listening to a boring story. If you wanted to be heard in my family, you had better be bloody entertaining, and I wanted to be heard.
I then put my skills to work on campaigns for international brands such as Adidas, MasterChef and Audible, throwing out juicy pop culture references, subtle wit and so much hyperbole audiences are gonna need a bigger boat!
I have spent years researching the use of humour in advertising and I discovered although not all people are naturally funny, EVERYBODY can LEARN how to be funny. There are very simple rules you can follow to ensure you will always get a laugh.
I know right! It’s crazy! Writing funny content is as easy as choosing your audience and following the template.
Why should your brand embrace humour? If you scroll up ^ you will see we discuss that in chapter one…
but for further evidence on the matter, see this here survey by Oracle
Get started immediately with my FREE presentation below on 5 Mistakes keeping businesses from their target audience.
Just some of the brands I have worked with…
